Google Ranking Code Explained

Everflux - Google Phenomena Explained

1. Introduction - about Google
Unless you are a web surfer in the true meaning of the concept, if you are reading this, I am practically specific that you know Google. Or, you think you understand Google. You are most likely mindful that Google is a "search engine", that practically 80% of the web searches worldwide are done through Google. If you are a city- or uber-geek, you most likely know that the term "to google" became part of the English language, as in "she googled her high school partners". And if you are really, really on top of things all trivia and have Wikipedia as your web browser's web page, you may even understand that the name "Google" is a play on the word "Googol", which was created by Milton Sirotta, nine-year-old nephew of U.S. mathematician Edward Kasner in 1938, to describe the number represented by 1 followed by one hundred nos. However here's one piece of geek trivia that you might not know: The "Google" spelling is also utilized in "The Hitchhikers Guide to the Galaxy" by Douglas Adams, in which one of Deep Thought's designers asks, "And are you not," stated Fook, leaning anxiously forward, "a higher expert than the Googleplex Star Thinker in the Seventh Galaxy of Light and Ingenuity which can compute the trajectory of each and every single dust particle throughout a five-week Dangrabad Beta sand blizzard?"
2. Everflux - what is that?
Some obscure "Glossary of SEO terms" (SEO = Seo) specifies the Everflux as "An anomaly by which pages can quickly appear and then disappear in Google page rankings. Typically strikes newly included webpages."
Generally, Everflux refers to the consistent change in Google's Online search engine Results Pages (SERPs), while Google constantly scours the web trying to find "minty fresh" content, changing their index appropriately.
In plain English, occasionally, ranks increase or down arbitrarily, link popularity is totally lost, pages that have been indexed for many years just vanish and are nowhere to be found in Google and other similar Outer Limits phenomena. Most people whose income depends proportionally on their prospective clients' ability to find them via a Google search, may think their organization is ruined, they are messed up, and I can clearly see why.
According to forums at Webmasterworld, the very first sightings of the phenomenon took place in July 2002. Later on that year, the following speculation on Everflux emerged: "Lastly, they could be dealing with the index, rolling indexes back, changing parts of the index, backing up parts of the index, rewriting some offending part of the index, erasing parts of an index - or a plethora of other actions or problems that just Google might understand about."
My advice on our fresh crawl is to view it as a nice "bonus" on top of Google's deep index. Users can always search our full index, but sometimes we can serve up even fresher pages as an extra nicety."
Google introduced a "fresh crawl" process to make their results as relevant and as fresh as possible. This allows Google to provide results that are up-to-date with current events.
Google also does one major update per month, which generally begins anywhere from around the 20th or 19th of the month to approximately the 28th of the month. Once the update has been completed, the new data migrates to Google's partner sites. The main reason for the fluctuation is that Google employs several sites that have to be synchronized (in popular terms).
The regular monthly crawl occurs at various times for various website. The outcomes of this crawl are generally reflected at the time of the following upgrade.
For a variety of months, starting early Summertime 2002, spidering of changes and sites have actually been observed to be going on all month, in between the routine monthly updates. This has become referred to as Everflux, and represents Google's continuing desire and efforts to keep their search relevant, of high quality, and "minty fresh."
Everflux is another evolutionary step in the process of using the most current and relevant picture of the web to the general public. Google is contributing to their worth as a search tool by providing their index some of the same qualities as what is being indexed. That is, the more adaptable and fluid an index of the web is, the more precisely it will have the ability to show the fluid and versatile nature of the web.
These of you who evaluate web logs probably notice that traffic rises for certain search terms on specific days. Say you create a page on the web (or as the younger generation refers to it these days - you make a blog entry) about a movie which is just coming out on DVD and the "fresh crawl" daily process visits your site and makes note of it. Because of its importance in time (overly streamlined: sort results by pagerank and date), your page reaches the top of the SERPs for a couple of days. Ultimately, however, the story falls off your homepage and is replaced by another story about another film which is quickly gobbled by Google's robot. The long-standing sites regarding that particular movie regain their dominant positions in the SERPs. This is Everflux completely action.
Google has very recently performed an update to their software, dubbed "Jagger". It appears that "Jagger" affected Everflux, but things started to slow down. I believe this is happening because Google has put more emphasis on one way links.
Make sure every page has a unique title (you know, the tag), don't put a google of keywords in the title, just one or a few that reflect the content of that page. Most of us, myself included, get lazy or just copy and forget and paste pages to change the title - Google's software sees all that and does not forgive. In the Google world, we call this shift Everflux
3. Conclusion - do not be scared of the big bad Everflux.
Even if you do not own and/or design and/or run your own site, it's interesting to see how all the information collected by humanity over centuries is put into place inside a so called index of indexes. It is interesting to see how the exponential increase in information that has to be indexed presents real challenges to a process that started as a mere science experiment and evolved into a cultural phenomenon. It is also interesting to see how the people at the steering wheel deal with such challenges and the creative solutions they come up with in order to tame the information overload monster that can literally eat it all, if unleashed.
Now if you do own, operate, design websites and if your paying bills on time process depends on the above mentioned process, it can be really frightening, as incertitude is the main enemy of happiness as we know it. The advice we get from the most famous gurus (found in forums postings, of course) unanimously suggests the following: "don't go hacking your pages to bits on account of Google's Everflux." In other words, it's not something to freak out about, but it's still something a well rounded webmaster should understand. As always, I believe that while you might not be able to control a process, your happiness will benefit dramatically from just the mere idea of understanding that process. If you can't beat it, join it - in other words, learn how to understand it and live with it.
4. Conclusion - about Google
Someone should really write a book entitled The Hitchhiker's Guide to Googling and start it with an excerpt from Google's own "Information for Webmasters" resource:
Just do the normal things you should do:
1. Create a great site.
2. Submit your site to google on our "add url" form.
3. Get a link from the Open Directory Project or other directories (Yahoo, etc.).
4. If your site takes a little while to show up in google, don't panic. Be patient, and start to look around the web-- there's lots of great advice about improving your site for users and search engines.
Hope this helps, google.